Why I’m now a big fan of Under Armour
Posted on August 29, 2013
A nice story from my assistant, Lisa. Anthony is her son….
As you may know, Anthony plays on a power (wheelchair) soccer team at UNH. At the end of last season in May, I was getting ready to go watch his game. I had recently bought a pair of Under Armour sneakers which were black and pink. I pulled down a matching pink “Athletes Run” Under Armour shirt to coordinate and headed to the game. When I got there I took off my jacket and realized what my shirt said and how none of these athletes in the gym could run as most are wheelchair-bound. I felt horrible at how insensitive my shirt may have seemed to those at the game (players and families), although Anthony laughed and told me not to worry. While sitting there feeling like a big jerk, I got an idea and had Warren take a photo of my UA shirt with the team in the background . . . I would suggest a logo design to Under Armour.
When I got home that day, I went to the Under Armour website and found where to submit ideas. I worked on my proposal and suggested they create a line of clothing with the logo design of “Athletes Roll”. Almost 2 months passed by without a word, and I figured nothing would come of this. Then one day I got an e-mail from Lorin, Innovation Lab Manager at Under Armour. She said that although they do not usually respond to online proposals, my story and photos of the team touched her. She couldn’t promise anything, but would “see what she could do”. Several more weeks went by when she e-mailed again asking for the team shirt sizes.
Today, there was a box waiting for me when I got home from work with a nice note from Lorin. She had worked with a senior graphic designer who created a custom design just for the Northeast Passage Power Cats. I think they are awesome and can’t wait to pass them out at their first practice. It will be a surprise for the team as we didn’t want to get their hopes up.
So I leave you with this . . . there ARE good people in this world . . .buy Under Armour . . . and Athletes DO Roll!!!